Project Nova Polymers Brand Redesign
DetailsNova Polymers is the global leader in the development of materials and processing equipment for the fabrication of Accessible and ADA-compliant signage. With a focus on education and the continued development of innovative materials that meet international accessibility guidelines, Nova continues to lead the sign industry and help people with visual disabilities navigate the built environment. After years of working with an icon that didn’t represent who they were and was hard to reproduce. Nova asked me to help them create a brand Identity to last for the decades to come. The outcome is a simple, clean, modern icon and logotype. I oversaw the updating and redesign of all of Nova’s marketing materials, digital properties, sales kits, email marketing, analytics, SEO, social media, and content marketing.
The LogoBrand AssetsThe Tagline
Brand GuidelinesMarketing Collateral and Literature
Nova Polymers has been marketing themselves heavily throughout the Sign Industry for many years. So with the rebrand came the delicate balance of rebranding all of their collateral while keeping a reasonable budget. The redesign consisted of redesigning Brochures, Catalogs, Spec Books, Architectural Specifications, Hundreds of PDF downloads, Corporate Stationery, Website, Social Media, Email Marketing, print & web advertisements plus trade-show graphics.
Website Redesign and Email Marketing
Nova Polymers’ website not only serves as a brochure for their product, but it also contains a depth of valuable information for the accessible sign manufacturing and design communities. It was a six-month challenge making sure that thousands of downloadable documents, educational webinar materials, price sheets, and white papers not only contained the new branding but were brought up to date in the process to maintain Nova’s commitment to being at the forefront of Education for the Accessible Signage Industry.
Advertising and Technical Infographics
Along with the rebrand, I developed a series of info-graphics and advertisements aimed at educating both the sign designer who specifies Nova Polymers Novacryl® line and the sign manufacturer who works with their innovative equipment and materials. This has posed a few unique problems to be solved as both communities are looking for vastly different information and resources. By segregating the two key users completely, I helped Nova communicate at a higher level with each unique target customer.
Infographics and Instructional Materials
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