@thomasmorrelldesign

Howdy, I’m Tom. Father. Husband. Artist. Designer.
Based in Savannah, Georgia USA

BIOgraphy

Hands-on design leader focused on creating meaningful business & user-centered digital experiences with amazing humans like you. I combine my experience in product and brand design to solve problems, tell stories, and create compelling experiences.

I’m also a father and husband so I’m into a lot of dad things like… golf, kayaking, bourbon, jam band music, Ron Swanson memes, and anything that involves the great outdoors.

I’m currently riding the high of completing my first half-Ironman and preparing for the full in 2025. I live on a small island off the coast of Savannah, GA with my wife and kids where we surround ourselves with nature, art, and the warmth of the “Hostess” city.

Career Highlights

  • I received my degree in Graphic Design from Coastal Carolina University.

  • I moved to London, England to work for a Video Game packaging and comic book studio called Department.X.

  • Moved back to America after 3 years abroad to work as an art director for Tourneau Watches (Luxury wearables)

  • I built brands for luxury hospitality clients at Zeff Design (Architecture/ EGD / Branding).

  • I was lucky enough to run my own design agency, Swell Media Group for several years serving clients like the International Sign Association, Zabar’s, MetLife, Aon, and more.

  • At that point, I became obsessed with experience design and put myself back through school to earn a certificate in UX Design from UC San Diego.

  • I moved to full-time UX Leadership at Aon, where I built a compact yet high-impact design team, responsible for enhancing the UX architecture of an enterprise software suite which played a crucial role in the successful sale of the business unit.

  • At IDT I led a globally dispersed UX team of twelve designers and developers that were instrumental in redesigning two native mobile apps, earning impressive ratings of 4.5 stars and above while delighting over a million monthly users.

  • As Lead Product Designer at Prudential, I played a pivotal role in catapulting their retirement app from a modest 1.2 to an impressive 4.8-star rating ⭐️ on both the iOS and Android app stores. Our work was recognized with the 2020 Mobile Web Award for outstanding achievement in Mobile Development.

  • I then helped to define the vision of a comprehensive wealth management platform, trusted by over 1,200 firms managing $600 billion in assets, tailor-made for the modern financial advisor.

Leadership

I've tried to make it a point to share my knowledge. I've been a speaker at various universities, mentored UX students at Springboard.com, and hosted the 'User Flows: UX Design & Careers' podcast.

User Flows Podcast: UX Design & Careers: 2021 →

Side Hustler’s Perspective Guest: “Pt. 1 A Season of Betting on Yourself” →

New Jersey Institute of Technology: “Getting comfortable facilitating Design Thinking workshops”

Keen University: “Your Life. Your greatest design challenge”

Coastal Carolina University: “An introduction to UX Design”

Springboard.com: UX Design Mentor and Career Coach →