PROJECTGoals-Based Financial Planning at your fingertips
RoleLead Product Designer helping Franklin Templeton launch a net new product. A Goals Optimization Engine allows Financial Advisors to automate investments to help their customers reach all their financial goals. I aligned leadership, product, and development teams on the near and long-term vision of the application. Lead an iterative agile process facilitating design sprints, workshops, and frequent client testing.
Helping Financial Advisors reframe client conversations around what matters most. Their goals! We built an investment planning tool as personal as it is scientific.
Through our partnership with Franklin Templeton, AdvisorEngine clients can access an adaptive, personalized approach to asset allocation designed to maximize the probability of goal achievement.
A highly detailed and personal investment path
Once a client's financial goals are determined, an initial investment path is created based on starting wealth, target wealth, goal tenure, and capital market expectations (CMEs). From there, leverage a highly interactive investment path to understand the accumulation and decumulation of wealth, including important milestones, taxes, social security, and projected vs. actual comparisons.
Dynamic, success-driven allocations
While accounting for changes to a client's plan and market conditions, the system also factors in the probability of success and lets that drive the risk and asset allocation decisions as adjustments are made over time. The probability of success is the determinant of portfolio construction, not a variable.
Multiple short- and long-term goal types
In addition to long-term retirement planning, create value for clients by layering in a variety of goals along the way, including education planning, real estate purchases and sales, home renovations, weddings, and vacations.
Client-led planning capabilities
When desired, advisors can also allow clients to build goals-based plans all on their own within the AdvisorEngine Client Portal.
Sample pages from Full Case StudyClient Feedback
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“Exactly what we needed and wanted. Only wish we had it sooner.”
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This solution makes it super easy to customize my client’s goals. Way to go.
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“It makes it easier for advisors to explain and show things to clients. It also shows the optimized plan to reach the goals compared to the data entered manually. We love it!”
Client Quote
Easy, concise on-demand planning tool that is client-facing. How do we start using it?
Want to see the full case study and others?
This is just a sneak peek at some of the outcomes of this project. For a full case study, including the process it took to create it. Please contact me below and I can happily provide.