Team up with the International Sign Association (ISA) to create an interesting webinar series based on a four-part white paper series we were developing for and sponsored by Signage Foundation, Inc., and two of my other clients, Nova Polymers, and Dixie Graphics. Registering for the webinar is the only way to be eligible to download all four Typography White Papers.
When you register for the webinar series, professionals learned about the convergence of typography and sign codes, including the ADA (Americans with Disabilities Act) and municipal ordinances. Users also had the opportunity to see case studies on some of the most classic to the most state-of-the-art projects. The result was a four part series that was well received by the architectural sign community and became a regular part of the ISA's marketing effort.