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Create
& Ship
Magic
Everyday!

Creative Direction & UX Design for Digital Products and Brands

Howdy, I’m Tom.

A Creative Director & User Experience design leader helping teams create digital products that are visually bold, incredibly easy to use and tell an authentic story.

I’m available for full-time roles, freelance projects and design consulting. Let’s Talk

Goals Based Financial Planning

Award Winning Retirement App

Employee Engagement Dashboard

I work with Businesses, Product Owners, Entrepreneurs, and Developers to visualize their dream products using human-centered design and rapid prototyping.

I’ve helped build experiences for companies like, AdvisorEngine (NYSE: BEN), Prudential (NYSE: PRU), IDT (NYSE: IDT), Aon (NYSE: AON), and more.

What can we create together? 

Services

I offer a collaborative and iterative design approach to bring your product vision to life.

Whether you have just an idea or an existing product. I can walk you through a design thinking process that allows your app or website, its features, flows, screens, and interactions to solve the goals you want to achieve.

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UX/UI Design

Logos, visual identities, corporate brand standards, color palettes, and templates. I can help you and your team establish a visual language and set up the systems that will keep you consistent.

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Branding

From business cards to corporate literature, apparel and posters. I’ve been a graphic designer for over 20 years creating designs that my clients love.

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Graphic Design

  • Testimonials

    Tom and I worked closely together, starting as a team of two charged with re-imagining the mobile app experience. Tom and I worked hand-in-hand to build something better for our customers while renewing relationships to ensure we worked better together internally. He is a coach and mentor at heart and quickly grew to an amazing leader in his own right. Tom helped foster strong relationships with business subject matter experts, product managers, and developers fostering human-centered design across every project he led. Tom is someone you can rely on and trust, he is a champion for users and a credit to the craft.

    - Venessa Perez, Director of User Experience at Walmart

  • Testimonials

    Tom is one of the best designers I have worked with during my career. He worked closely with me while designing several enhancements to our mobile app. As part of the design process, Tom would engage with the product and business teams to gather data and insights. He would then use customer research, competitive analysis, and other design inspirations in a Design Sprint which he often led enthusiastically. I always felt very confident knowing Tom had understood complex financial transactions and their business needs quite well.

    - Ravikiran Rajagopal, Product Owner at Prudential Financial

  • Testimonials

    Tom was one of the best UX leaders I've worked with. We were all incredibly sad when he left us at AON. Tom's an excellent UX designer, both in terms of his core design chops and his ability to understand very complex of user needs and interfaces and translate this to solutions. I think this what made him such an effective leader as well: he was great at both managing project and people as well as offering guidance when people got stuck on projects. He was able to inspire great trust and collaboration in the UX team. Tom was my sounding board for all the UX/UI project and I personally was really bummed when he left.

    - Mike Reed, Principal Product Designer at Informatica

  • Testimonials

    Tom and his company (Swell Media Group) have been a key contributor in helping the companies I lead to develop a "re-branding concept". The projects included the development and styling of Social Media outlets, website design/ management, and the development of collateral that merged these together in a way that reflected the new branding while celebrating the core aspects of the various companies. The passion that Tom has shown while working with him is infectious. While the knowledge and design skill that Tom has is impressive, the "why" behind why we continue to work with Tom is his commitment to operate as a true partner with us on the projects we undertake.

    - Dave Miller, Vice President Operations, Anderson & Vreeland, Inc.