Design Is What I Do.

Helping people is Why I do it!

Me & You

Hands-on Senior UX and Product designer with a 17-year track record crafting meaningful experiences that balance business goals with user needs. As a creative problem solver, I easily transfer between design and strategic roles to define the vision of wholistic experiences that span native mobile, interactive web, branding & the built environment.

Method & Philosophy

A goal without a plan is just a wish. I underpin all my work with clear strategic thinking to ensure that objectives are defined from the outset, and every element of our action is pointed firmly towards achieving those objectives.

Oberserve Step from Thomas Morrell's Design Process


Define a user need. Draw your ideas on the wall until you have a minimal viable product. Set firm goals, get to know your audience and set a realistic budget.

Design Step from Thomas Morrell's Design Process


Track and test everything, from analytics to sales, customer satisfaction to influence. Use the data to determine what can be improved Keep it going.

Design Alchemy from Thomas Morrell's Design Process
Ideate Step from Thomas Morrell's Design Process


Brainstorm ideas that are in line with your goals, targeted to your audience and in your budget. Establish a time line and how success of the project will be measured.

User Test Step from Thomas Morrell's Design Process


Good design is a mix of function and beauty. It should engage, compel and make perfect sense. Strive for clarity, simplicity and an actionable experience.

My process is taken from the four natural elements in alchemy that create everything. Earth, Air, Water, Fire. It also follows the Human Centered Design Process. I call it simply Design Alchemy.

Experience & Resume

Senior Product Designer at Prudential Financial

From 08/18 - Current

Lead design output for the Enterprise Product Management team, defining the UX strategy for millions of users. Oversee product design, junior designers and work closely with developers to deliver on iOS, Android and web platforms in an agile framework. Analyze data, business goals, and user-testing to direct the end-to end experience. Facilitate design sprints and other design thinking workshops. Iterate on rapid prototypes, conduct user research, and design output from wire-framing to high-fidelity visual design for B2C and B2B financial service clients.

UX Manager at IDT Corporation

From 08/17 - Current

Pushed IDT to redefine their customer experience throughout all of their digital touch points. Native apps, web portals and digital kiosks. I manage a globally dispersed team of ten designers & developers working across six product teams in an Agile workflow. I also served as the scrum master on their flagship PINless calling software working closely with product owners and developers.

Lead UX/UI Designer at Aon Hewitt

From 07/15 - 08/17

Directed the overall UX architecture, aesthetic design and brand consistency of an innovative enterprise technology suite supporting Engagement, Assessment and Leadership consultants. I worked alongside executive and development teams to craft consistent UI standards for our digital products. Activities included wire framing, detailed user flows, and low & high fidelity prototypes. Conducted user research and contributed to the front-end development using responsive HTML & CSS.

Owner and Creative Director

From 06/09 - 07/15

Founded a design studio serving as the creative lead for clients in the interior design, architectural and manufacturing industries. Worked closely with accounts as a branding & digital marketing resource. Clients included The International Sign Association (ISA), MetLife and various mid-size business owners. Freelance UX designer & art director crafting unique print and digital experiences for small businesses, entrepreneurs and agencies alike. Client list included Novartis Pharmaceuticals, Aon Hewitt and Zabar’s.

Senior Designer Zeff Design

From 05/06 - 08/09

Managed multiple projects and designers in a fast paced environment creating brand identities, marketing collateral, digital and experience design solutions for luxury hospitality and restaurant clientele. Conceived creative and interactive presentations for architecture, interiors and branding for clients and investors.

Art Director at Tourneau Watches

From 2004 - 2006

Designer at Dept.X London

From 2002 - 2004


Interaction Design Specialization from UC San Diego Design lab
Seven course certificate program focused on human-centered design and interactive design principles.

Bachelor of Arts from Coastal Carolina University
Focus on graphic design. Full scholarship for managing the creative direction of university publications.


Software: Adobe Creative Suite, Sketch, Balsamiq, InVision, Flinto, Keynote, Camtasia
Specialties: Web & Product UX/UI, Native Mobile, Interaction Design, Wire-framing, Responsive Web Design, Rapid-Prototyping, User Flows, Human Centered Design, Sketching, User Testing, Art Direction, Agile

I provide freelance design services for Startups, Businesses, Marketing Professionals, Agencies and Product Owners just like you.

Let's Create Something Together!